Believe Hai Guang
travel mugs stainlessOn July 24, AppleAnnounce money of season of the 3rd money signed up for 2013, although equipment sales volume wants to compare the corresponding period is more last year, but profit appeared to drop however, net profit 6.9 billion dollar and go up year of the corresponding period compare for photograph of 8.824 billion dollar, glide compared to the same period 22% .
This outstanding achievement report that does not calculate ideal gives two problems that malic company faces, one of, after Qiao Busi dies, the innovation bottleneck that malic company encounters still was not overcome in the library the breakthrough is obtained in the hand, the apple sees the progress that is less than innovatory sex to 4S, 5 generation from IPhone4 development; Secondly, the profit that the apple encounters glides, the general situation that growth hasten delay is mobile phone course of study, because the most popular selling scooby costume design finalizes the design basically, imagine the space is less and less, after through erupting in last few years type grows, smartphone market already began to enter the Red Sea, 1000 plane one side makes consumer lack exchanges new power, the price becomes the first sensitive essential factor, then brings about advent of small profit period. The manufacturer that outstanding achievement is inferior to the most popular t mobile prepaid cards anticipating this first quarter besides the apple, still have SamSung and HTC.
After Qiao Busi dies, the apple experienced share price to the best selling scooby costume steep fall, people thinks the apple needs new Qiaobusi to create a miracle at that time. But look now, renascence of even if Qiao Busi, also the most popular memory card digital cameras will surely not make in mobile phone domain the apple is achieved again quite brilliant, because of general trends already such. Present apple is faced with a crossing it seems that: It is to center energy to make a domain seek new point of growth in hardware, make the apple maintains as before it is to add attractively, high alone the outstanding hardware company of the value, be still transition becomes a great Internet company? The apple can continue to hesitate, but the time that the market leaves it choice won't be too long.
The apple should think transition is the possibility of Internet company seriously. This not only because smartphone market is in,be go from bad to worse, have serious step greatly in those days the danger of the track of an overturned cart of PC course of study, apple should get away of as soon as possible; More the mainest entrance that has mastered mobile Internet times because of malic itself and resource, have what rapid transition is Internet company to go qualitative. Be like J.P. Place of Mark Moskowitz of Morgan company analyst says: "Hardware is framework only, content, service and application just are flesh and blood " .
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Mobile interconnection foreground already free brooch pins was decided but general trends is un memory laptop toshiba certain, this is the best opportunity of malic transition. Regard the industry of smartphone course of study as cacique and guide, the market that comes a few years has been the rich base below malic transition matting hard, mobile times almost the mainest a few entrances already were by clutch in the hand, for instance the huge market of terminal unit is had rate, for instance the huge market of IOS system is had rate, have the Apple Store that downloads a quantity 100 million times hundreds of for instance.
The apple can continue to do a business that gives priority to with hardware of course, but have two problems however hard evasive: The first, whether does malic future have confidence maintain its to be in consumer heart kind the glamour like religion, it whether continue to roll out truly breathtaking product? This needs the administrative layer such as Cooke to examine one's conscience, if be tasted newly the next time,release still make consumer disappointed, qiao Busi's Yu Yin will be eaten to do a flower thoroughly clean, malic product will leave tall excessive price, be forced go into battle stripped to the waist and SamSung fight hard in public marketplace; The 2nd, continue whether does cost assume protracted opportunity to rise. In mobile Internet the entrance is in, withGu GeAndroid system gives priority to chase after arms launching counterattack by right of open strategy and art of machine naval battle, advantage position of the apple is not iron to hit.
Will the apple move toward where? Probably real solution has only when the autumn is tasted newly this year release Shi Caichu pace to announce. But a bit can dec most popular selling brooch pins ide, the apple is rolled out cheap IPhone is inevitable already, although this is met i t mobile prepaid cards njury and product wool interest rate, but even if not be to cope with Android to fasten group of wolves, is to maintain future to turn to enter the mouth for the advantage of Internet company merely position, also be imperative.
