Guide language: Zhou Sanfa of The Verge of website of American science and technology expresses a problem to be " the United States makes 2: The backside that Gu Geping advertises patriotism suddenly if really (Made In America 2.0: Behind Google And Apple's Sudden Patriotism) " comment article says, begin circumfluence United States as manufacturing industry, the personage inside course of study and expert are planted to this the viewpoint each has his strong point of the trend. On one hand, production meeting brings the United States distinct advertisement effect; But at the same time also the expert points out, the problem that the United States creates depends on consumer whether minding producing area issue really.
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Moto X is about to release at will be in new York on August 1, this will beGu Ge12 volt adaptorBought 2012MotoloraThe first Android mobile phone that releases since shift. The hypostatic design of this mobile phone and technicality before this already leak comes out, however the hotspot with this the oldest mobile phone t mobile prepaid cards still depends on: It is the United States is made.
"The smartphone that throughout history assembles the first times in the United States "
This year in May, wheat of • of Motolora spokesman Daniel captures accept profit (Danielle K. McNally) expresses: "Moto X will be released at summer, it is in so that city Wo Saibao finishs Kesasi assemble, this makes it becomes the smartphone that throughout history assembles the first times in American home " . Actually, motolora assembles partner, manufacturer Wei to achieve force to say, this company plans to create station of 2000 new jobs for Wosaibao, the Moto X espionage of the exposure before this is illuminated show it Dekesasi division of state administrative division serves as a the most popular scooby costume cquiescent wallpaper.
Make in the United States in Gu Ge general when be being nodded to sell, old rivalAppleThe company also does not have at a loose end. Last year in December, library of • of Mu of the base of a fruit of malic company CEO is overcome (Tim Cook) says, this company also will produce a product in American home this year, via confirming this the product is new fund Mac Pro after.
"Without doubt, ' the United States is made ' can bring distinct advertisement effect "
Actually, malic company begins to emphasize his company seat from early, old since it marks on oneself equipment all the time " malic company is designed in Jialifuliya " , new Mac OS X also with Jialifuliya city district names, "Malic company is designed in Jialifuliya " this one catchphrase o the most popular memory card digital cameras ften is used in malic company video to mix presswork in advertisement.
Some earlier this year moment, PC manufacturer associates to also blocked city of collect Lai accept to open new ThinkPad production factory in north, say to will create 100 works station for place. Apparent, tycoons of these science and technology are in nowadays do his utmost to publicize the affinity between they and United States. But is this why? "Without doubt " the United States is made " advertisement effect is very distinct " , american manufacturing industry is allied (Alliance For American Manufacturing, chairman AAM) Sikaote • Paul (Scott Paul) says, "The positive result that it brings is far more than body go up in product of science and technology now " .
Look in him, bostonian advisory group had an investigation to 5000 consumer recently, the result shows the person of 80% is willing to be " the United States is made " the product draws out more money, this also includes electronic product among them, this investigation still shows the product overpay that Chinese consumer also is willing to be made for the United States is expended, "Such product itself also is a kind of advertisement, and the United States is made the more support that the product still can get a politician, they also are willing to invest to the enterprise more " .
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"If do not accord with shareholder interest, I think company of Gu Ge, apple is mixed associate won't do so "
Although he admits to produce a product to be able to allow companies of these science and technology in American home,reap the profit on politics and public relations, but these act that Paul does not think malic company and Gu Ge are the closest are sale strategy only, "If do not accord with shareholder interest, I think company of Gu Ge, apple is mixed associate won't these high-tech product product line change answers the United States, they must have reason to believe such doing to be able to be brought succeed and can gain " . Paul says, to assembling consumptive electron product character, the appeal that China regards the world as the oldest production factory is dropping, because employee wages rises quickly,this basically is, proportion of population of Chinese labour force drops and the RMB appreciates brings influence.
Meanwhile additionally two kinds of trends make as the electron the United States production center has appeal more: Continuously low confused labour market and relatively inferior worker pay, paul says: "Should know these companies (malic company and Gu Ge) paying close attention to these change, to them character, so do inchoate meeting lose money in business, however after 5 years, they can feel happy they made right choice " .
"Consider to make clear, to 2015, production cost of China will be made the same score with the United States neat. Production cost of China will be made the same score with the United States neat..
dog stairsProduction cost of the United States compares abroad really nowadays taller, but the circumstance is changing quickly. AlixPartners of global business advisory company is forecasted say, look according to current trend, china made cost gen free memory card digital cameras eral and United States make the same score 2015 neat, nevertheless, these higher production cost also are met finally impute to consumer. The price of cereal song glasses that Jialifuliya assembles is as high as 1500 dollars, the shedding that Gu Ge released Spring 2012 Nexus Q of media recreation equipment although prove an abortion, but also ask a price 299 dollars. Of these two products suffer numerous very clear, this means Gu most popular selling memory card digital cameras Ge to be able to offer customer finally with higher price, earn an additional production cost. Computer of malic Mac Pro belongs to this kind apparently, moto X of Dan Gu song is not such however, to the success is scored in people group, it needs to establish the price that average consumer can accept.
The new product that other industry analyst does not think Gu Ge and malic company United States are made can produce how many effect to global economy, "Moto X and Mac Pro are a case only " , luo Che Siteli the engineering college is communal • of Luo En of policy associate professor hopes to pull (Ron Hira) says, he also was 2008 publish " the bag outside the United States: Abroad production real cost and our countermeasure " the author of one book, "If we have these tendencies really, trade data can be mirrorred come out, but it is returned. This among them more it is public relations element " .
"CEO and proprietor of an enterprises concern without the interest with the United States. "CEO and proprietor of an enterprises concern without the interest with the United States..
Hope to draw additional line, present high-tech company basically is different from on century the circumstance of 80 time, in those days " the United States is made " label last time is used at popularizing American industry- - car, iron and steel and semiconductor. Hope to pull say: "Because company of science and technology is in the enterprise outside sup most popular selling brooch pins plying theirs catenary to turn to the sea all the time for years, basically be in the Asia, CEO and proprietor of an enterprises are as abhorrent as American interest. CEO and proprietor of an enterprises are as abhorrent as American interest..
Hope to pull say, after all how many equipment can be in the United States to make truly still do not have final conclusion, but have legal restriction. Be in at least 1997, commission of American federal trade (FTC) makes law say, flaunt for " the United States is made " product must " all or almost all " produce in the United States. FTC explanation says, "All or almost all " mean must come from the United States to product treatment from all and important part.
"Look in me, the problem is whether consumer can care really. The problem is whether consumer can care really..
Although Gu Ge and malic company go after the brand them and American connection to rise, this basically also is ad strategy, hope to pull think, the problem is this kind of strategy can how old product sale is promoted on degree. A Confucian school of idealist philosophy of the Song and Ming Dynasties of industrial and commercial canal teachs haing Buddha business school add li of • Pi Sanuo (Professor Gary Pisano) is in book of write in collaboration with " creation flourishs: Why the United States needs to revive manufacturing industry " inside express: "Look in me, the problem is whether consumer can care really. The problem is whether consumer can care really..
"Is because the product of malic company is,American consumer met ' is the United States made ' and prefer them? " Pisanuo asks. "[I] do not know the United States (or other anyp most popular selling t mobile prepaid cards lace) the producing area that whether can consumer visit electronic product the reverse side ma the best selling scooby costume rks, be based on this to make a choice again. " Pisanuo points out, certain the product related to producing area, can affect the choice of consumer really: Be like Italian fashionable dress and shoe, german car. When involving electronic product, pi Sanuo points out, japan, or more say widely, the Asia had had the reputation that produces high quality product. "I do not suggest American company makes these products, " he says when accepting The Verge website to interview, "Exchange my word, I can choose to approach the market, approach the design center of the company. Approach the design center of the company..
"No matter the product is,make on China or moon, want performance only not beautiful, it won't sell well. It won't sell well..
Just hitting " the United States is made " the product of label can not make sure it will be heated up sell. This kind of relation fails to prevent the century on American car manufacturer the competitor that 80 time lag behind at Japan. Speak of new technology patriotism, of malic company " malic company is designed in Jialifuliya " the result in the video advertisement consumer investigation recently is very bad. Did not forget, the United States that Gu Ge released 2012 makes Nexus Q not only sales volume not beautiful, and became basically after be updated recently press paper implement. Scot • Paul (Scott Paul) is accepted when interviewing, say, "No matter the product is,make on China or moon, want performance only not beautiful, it won't sell well. " (amount to on the west)
