Guide language: Foreign media is written today civil say, for quite a long time, inMicrosoftIn-house, talk aboutAppleCompany it may be said is no-no. But the end that recombines as new generation, microsoft holds to old position to begin to become loose, the manner that waits for a competitor to malic company is more open, this also is a kind of natural response that makes to place of market new condition actually.
It is article full text below:
Break contraindication
Come for years, a few tall canals are accepting section of Microsoft Windows business when media is interviewed, right from beginning t free memory laptop toshiba o end " apple " this word closely guard a secret, only a tall canal ever was used " fruit company " (Fruit Company) will take the place of point to malic company.
Time passes and the situation has changed. This year in June, the · of bright red Li that controller of Windows branch project holds the post of when pulls Er dark - Glyn (Julie Larson-Green) is being accepted when interviewing, express, microsoft should be mixed to malic company IOS Gu Ge Android is in the regnant force of mobile market make a response, develop application for this two big platform.
Larsen - Glyn says: "We can be on the equipment of oneself product and other company, provide the experience of a kind of distinctive, poor dissimilation for the user. " announced on July 11 in Microsoft in recombining a plan, larsen - Glyn is appointed to be Microsoft new the hardware that hold water and director of studio busin memory laptop toshiba ess department.
As a result of the market demand pelter of Windows PC, larsen - this kind of idea of Glyn comparatives in Microsoft interior at present be current. The data that invests bank Gao Cheng shows, microsoft Windows operating system consumes kind of computation market in the whole world (include smartphone and flat computer) portion is 20% , and the market share of Android is as high as 42% , IOS also is achieved 24% .
Microsoft developed the effort of mobile market to still encounter serious setback. The data that IDC of market research organization publishs shows, this year first quarter, 3.7% what volume of Microsoft Surface shipment occupies total shipment of global flat computer to measure only, 3.2% what the shipment volume of Windows Phone smartphone occupies globa the best selling memory card digital cameras l smartphone total shipment to measure only. Microsoft published newspaper of money of the 2nd quarter on July 18, what achieve 10 years many to come when Ji Lirun is the biggest drop, the reason basically is Microsoft is in the 2nd quarter because sales volume of Surface flat computer not beautiful is decreased write down 900 million dollar.
Take advantage of an opportunity and for
· is like Microsoft spokesman Frank (Frank Shaw) says when speaking of company change train of thought: "Produce change ceaselessly as the market, we also must be made adjust accordingly. Serve a company as a high value, the service that we must consider how to let our goes enclothing potential user. Sometimes, the activity of consumer can happen on the equipment of the small screen that belongs to us, can happen on the big screen equipment that does not belong to us sometimes. Can happen on the big screen equipment that does not belong to us sometimes.. loony tunes golden
Microsoft developed paragraph and 20 about 15 applica t mobile prepaid cards tion for IPad and IPhone respectively, developed about 10 application in the light of Android platform. Although Microsoft banner issues note application,OneNote and search application need ITunes Store shop already was landed before answering to be in early a few years, but till this year in June, this company just rolled out IPhone edition Word, PowerPoint and Excel, and these application still are put in certain limitation when be used above IPhone.
For example, they do not allow an user to use certain function, still ask the user must pay Office of high in the clouds of cost subscription Microsoft to cover. Nevertheless, this has been Microsoft the one stride that strides on the way that offers complete set product free scooby costume to IOS mobile equipment. This year in July, microsoft rolled out IPhone and IPad edition Outlook. This year when IOS 7 of operating system of malic latest edition fall is published hind, when the user is assisting tool Siri to raise a quest the best selling memory laptop toshiba ion to speech, can answer surely by Microsoft normall most popular selling canon ef 15mm y the search will solve, and rather thanGu Ge.
Change enemy for friend
This year in June, microsoft still casts long-term kind and enmity, develop business with the databaseInscriptions on bones or tortoise shells of the Shang DynastyChange enemy for friend, signed agreement of a cooperation. According to this agreement, service of cloud of Microsoft Windows Azure will use the software that inscriptions on bones or tortoise shells of the Shang Dynasty develops.
Microsoft Xbox branch is presiding Hui Du of · of product official mark (Marc Whitten) expresses, to this branch the decision makes Xbox mobile link compatible IOS and Android the decision of two big platform, microsoft Windows group expressed to support. Hui Du says, this kind of manner of Windows group " make us OK let go develop the product with a few outstanding functions, is not how arbitrarily decision can blend in this ecosystem make limitation to the user, what suffer har the best selling canon ef 15mm m finally is ourselves. What suffer harm finally is ourselves..
Author of Box of business of development of online memory software holds CEO A human relations · concurrently to list dimension (Aaron Levie) expresses, as a result of newest recombine, microsoft will gift the tall canal with a few gregarious brillant methods people more influence, allow they and contact with of more company of science and technology. Row dimension says: "Microsoft is experiencing small DNA to mutate. To avoid to let the competitor gains attention or the trend succeeds, and the platform that uses oneself to the user sets heavy barrier, the result can move a stone to break his leg only, the user can switch and go to somewhere for shelter is other platform. The user can switch and go to somewhere for shelter is other platform..
In software domain, the SharePoint of Box and Microsoft is a competitor, but the year developer plenary meeting that arranged dimension to still attend Microsoft to was held in June, extend the compatible capacity of Box and Windows Azure. He still wore to write even have " I ' M A PC " the T-shirt unlined upper garment of model of written characters, anabiosis in order to show to PC market confident.
Inveterate long already
However, of Microsoft long-term and inveterate be changed thoroughly in in one day hard, the Microsoft after recombining still has a few to keep force. Mark · Peng En (the post of Mark Penn) recombined to get promotion again in this, this person ever was Clinton member of familial policy brain trust, the sale activity of song of cereal of Microsoft bring shame on " Don ' T Get Scroogled " he is operated single-handed.
Larsen - Glyn and Hui Du all express, gu Ge application and service still can move at Windows platform well, as perfect as Windows mobile phone compatible. Analyst of Gartner of market research organization Kaluolinna Milanixi (Carolina Milanesi) made interesting characterization to Microsoft new strategy: "Since we cannot beat them, simply with them together, but cannot hurt oneself profit again at the same time. " (hoist the sails)
