Guide language: True Ventures of company of American venture capital investment publishs a problem to be in its official net today " h scooby costume ardware revolution advent and its value analysis (The Hardware Revolution Is Upon Us And Why It Matters) " the article says, as chip price fall, numerous those who prepare platform is arisen and 3D prints the emerge in large numbers that waits for burgeoning technology, the kind of hardware products plan and production produced the change of world-shaking, a brand-new hardware revolution has come, a new-style industrialized period is coming. The article points out at the same time, hardware does poineering work than Internet want difficulty much, the person that do poineering work needs to note a lot of problems.
It is article full text below:
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Almost as it happens is this moment 6 years ago, AppleThe company released the first IPhone. This compact mobile equipment is made fun of to call a toy by people in the beginning of roll out, actually he is Steve Qiaobusi however (the can put entrance bag super computer that Steve Job) prepares for the user, just at the outset we did not realize this. Like the super computer before, of IPhone come out mean property promote considerably, brought to think afresh for us, imagination and the opportunity that portray our life, job, creation and consumption. Nowadays, every year incomputable smartphone is mixed to sell by production, brought for this world be overcome by well-known investor Reese Anderson (Chris Anderson) described as " the peaceful bonus of smartphone war " thing.
Nowadays, the price of chip of processor, memory and sensor becomes very cheap, this offerred the main chance to those jubilation that tinker with the people of hardware. Such as Kickstarter and Quirky numerous prepared platform open " go the risk turns production " times, the person that let the person that do poineering work people science and technology can begin to do poineering work below the circumstance that is without capital and target to get numerous pressure. Nowhere is not in wireless broadband, and technology of class of for military use already became reality in RadioShack company. The design of product and equipment and producer type produced tremendous change, building a plant already was manufacturing product no longer must measure. Again together with 3D prints the emerge in large numbers that waits for burgeoning technology with cheap laser cut, people is OK even produce a product prototype on the table of oneself. Abrupt between, we entered an extraordinary innovation period that is based on hardware.
New-style industrialized period is coming
This is change of sex of a structure, it will drive an industrialization -- a more agile, adaptability the industrialized times with stronger, rapidder development; One is having the new industrialized era of similar rely heavily on sb's service to assembling product line and software. The economics that goes 150 years is about labour force and mass production, and now, iformation flow, data and analytic platform made new tool, enrich further in former days hammer of lathe, pneumatic and assembly line.
Machine and software " allied " is as a result but custom-built change, interconnection and stimulative innovation. Brand-new hardware times is to be born the foundation of new-style service and platform, these services and platform will use software, and the most important data will exhibit boxing foot greatly, include to change healthy behavior or the farm that change us thoroughly.
From the point of the history, people is retreat to avoid a conflict all along to be based on the innovation of hardware, but we believe all the time, the vast power that is based on hardware revolution will change an industry or whole world. True Ventures early begins to invest the hardware that develops flourishingly and device sphere, already was hardware domain now one of firms of the largest investment. 2008, the seed that we enlisted Fitbit company annulus investment; 2010, the inchoate investment that we make MakerBot square. The hardware that next we invested 3D Robotics, Airstone Labs, Ginger.io, LittleBits, Sifteo, Sano Intelligence, Streetline, Valencell and other number home to had be notted announce early or late does poineering work company.
These investment gave our distinctive perspective to examine this coming hardware revolution, we plan to share our point of view here. Because we believe,sharing these information is, cooperation is drive and the optimal way that drive people to be received jointly and realize the mission of this one history, world that innovates to show customer.
It is a few point of views that we are sharing investment process middle school to arrive below:
1, it is more difficult that hardware does poineering work.
ata pciHardware industry does not fit the poineering business with flimsy heart. In this domain, innovation cycle should grow a lot of, need of the person that do poineering work and contact with of a large number of suppliers and partner. Off shore production still means poineering enterprise to need to face the test of the other e most popular selling canon ef 15mm lement such as different culture, language, custom duty. Believe me, the distance that goes to China from Silicon Valley grows so that exceed your imagination. Of hardware company when notting have, doing is absent, either a year two or 3 times busy change the name of owner in a register is attributed to at leisure, this increased administrative difficulty undoubtedly. As different as other poineering mode, a lot of time of hardware company not can the destiny that the palm controls him, and must rely on the supplier that spreads all over the whole world and partner.
2, experience can be accumulated.
True? The station can look further on the shoulder of giant. How deploySAPSystem, how to launch the negotiation with 7*24 uninterrupted hour with the supplier... these are the crucial skill that hardware poineering company must accumulate, but do not mean the person that do poineering work to need to master these skill personally, you can look for the person that has experience to help, make calm issue quickly. Supply catenary construction and administrative not to be pooh-poohed or product requirement fatigued and weak meeting lets hardware company can not move the most popular canon ef 15mm a step. This is a special industry, as the person that do poineering work you should not become an omnipotent hero, and the job with need to had been caught the mainest only. Veteran technical expert is over there, they can make your career fast grow.
3, capital, a large number of capital.
The poineering cost of hardware industry is bigger, the cash of need is more, each link that perforative product establishs this one condition. Specific for, produce equipment of a hardware to want to be gotten high than establishing the cost of a software much, awfuller is, below current business environment, hardware and software should develop collocation to use together normally. The equipment nowadays, hardware and software are bring out the best in each other, the company that this means you is in software side also cannot do one thing and neglect another, this means need more capital, the speed that burns money is gotten quickly breathtaking. In the meantime, production, inventory, shipment and reclaim wait for each link free memory laptop toshiba to cannot leave cash to flow, the error of each link can be caused hard susceptive loss.
4, our air man place says no less than, "The number that knows you " .
All sorts of numbers that know a plane in the round with air man need are same, detailed account of stock of BOM(of understanding of need of hardware poineering company) with the figure with profit margin specif most popular selling scooby costume ic backside. Because company of a lot of hardware does not understand the importance of these numbers, so that although certain product is old,sell, but the company still is having a deficit money. Wool interest rate, profit, inventory turnover... all these numbers, it is the crucial factor that ensures you move normally.
5, choose investor wisely.
Nowadays, wind is cast very " love hardware " , but the leaves hardware poineering company for the most part time in them is far insufficient. As the author of hardware poineering company, capital strategy is you it is the most important to need those who decide to do one of a few things. Consider the issue of financing seriously, take care to answer.
6, systemic heart throws a design.
Because a lot of products accept the restriction of space, heat and appearance, design special hardship, but you must design them so that make a person find everything new and fresh. Want to remember, your product won't get the 2nd times " the first impression " . Once first product finalizes the design very difficult change or change price are too high, this and software or shift application are widely divergent. The product that has puissant individuation design can receive consumer favour most, in the home that considers you, those who be placed in the most significant position do those play meaning be designed so that try to be unique? Doing good design is a very difficult issue, and do it is very easy to break a design. If your product makes consumer disappointed, so you trust what picking up them very hard again. The proposal that gives out here is: Unless all things all has, do not release a product easily otherwise, should not sell busy season to cater to particularly and make sb do sth entirely beyond him.
7, do not be eager to landing shopkeeper inn.
Before gaining a success through having sale channel oneself, do not be eager to discussing with large shopkeeper the problem is worn on the product. Because sell expenditure continuously,this is not just fewer profit is higher, more important is through be being sold continuously you can establish a relationship with the user. The early metaphase that builds a relation to develop in hardware company with the client is very important. In the meantime, ego sale can preserve flexibility, and large market has one pile demand to your product normally, include inventory, special class and discount to wait. Right, shopkeeper inn is a very important channel, but should have grasped the opportunity that cuts.
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8, data is everything, true.
The equipment nowadays, couplet net function already matched into mark almost, nowhere is not in the data information such as the time that they produce, condition and position. But besides these " the environment monitors data " outside, truly valuable is other a few data, for example MakerBot, it makes each terminal unit machine of an all-purpose creation, the innovation thinking that wants world only is not dried up, it does not lack innovation data forever; Gu GeGlasses and nobody drive the car transmits the data that come back; The sensor network with extensive Streetline feedbacks jockey data...
9, you are establishing a company, either an activity is sponsorred on Kickstarter.
Without doubt, kickstarter is a good platform that makes investigation of early days product requirement, in product function test respect has the effect very much. But the poineering company of a successful Kickstarter activity and a success can not delimit equal-sign. With other any poineering companies are same, the person that do poineering work needs to establish a good group, analyse the market to make right product together.
Above just suggests partly, hardware does poineering work should obtain a success to still need to pay very a lot of more.
We think what to can produce next
We think now is the incunabulum of this hardware revolution only, but the world is mixed to new hardware new hardware platform be on the tiptoe of expectation. Look around all round, you discover not hard be full of an opportunity everywhere actually. We need to be able to be configured in great quantities, search the location, visit, device control character that register and dogs and administrative platform; We are pressing the control level software with advanced need, with the feeling that will control a robot and harmonious ability, let them can be competent the task such as director liaison man. Anyhow, scope without number.
Will tell from equipment level, opportunity special also. When True invests MakerBot and Fitbit, the person that criticize tells us these " perpendicular market " scope is very little, and not important. The result proves they saw the one role of the iceberg only, did not experience the tremendous potential that to them contain is in, and what because this urges creation,come out possibly is brand-new product category. Household, car, office, human body, air, sun, sky is sand even, douyun is containing tremendous potential opportunity.
Everyday many video and picture are created to come out, this amount to occupies make a catalogue, geographical reference, joining together, search is the analysis brought tremendous o brooch pins pportunity even, a brand-new geographical information system (GIS) is awaiting people to create. The pattern of system drifting intermediary that new GIS will present a multimedia, much mode, real time and all poss free t mobile prepaid cards ibility.
In the poineering project that sees in us, the drop of some platform sees enough from literal " blow up " your cerebra. Arrive from accept rice galaxy, arrive from human body marine, aerosphere even outside aerospace, new facility brings the world that is us brand-new perspective.
We expect brilliant future can early come true a few years, welcome the arrival of hardware revolution, the welcome joins us to receive this revolution together. (Zhu Fei)
Information of more poineering innovation, all be in " Silicon Valley new view " the best selling brooch pins
