Red flag car
The last wrestle of the red flag
Red flag this reappear had unprecedented inning: Before Foreign Minister Wang Yi announces to take red flag officer's car, when national chairman Xi Jinping is interviewing French president Aolangde, those who take is red flag car likewise, car of 20 red flags regards given when visitting Fiji the other side as gift
From 1958 handiwork of one steam person is beaten give " east wind " car (predecessor of red flag car) the Nanhai in sending is inspected for Mao Zedong, to May 30, 2013 one steam group announces in Beijing bird's nest the H7 of car of class of red flag C of newest money appears on the market formally. Red flag brand has taken the course that passed 55 years.
With GermanyAo DiThe destiny that ever stopped abruptly in remains of World War Ithe best selling modern dining chairsI is same, red flag in last centuries 80 time are compelled for a time discontinue stop production.
Set out this afresh, the target of the red flag points to continuously " Chinese Ao Di " . Nevertheless, constitution plain top is made in general manager of one steam group in, he is willing to be opposite red flag brand on the service more markFeng Tian"Leikesasi" , attract broad private customer with this, is not the governmental official that in holding potential client, seldom counts.
"What the red flag should do is a kind of balance of fair car and illicit car, market of car of final illicit home just is the life of the red flag. " the activity that builds a plant 60 years is celebrated to go up in one steam, xu Xianping expresses publicly. To all previous classics brand of red flag of half century baptismal, such deep feeling contains Bei sorrowful flavor.
Before this, red flag brand ever revived for two times, but all because of all sorts of reason Sha feather and return, those who stay is one steam person to reality but and revive the next time the sense of urgency of the red flag. This time, xu Xianping hopes the red flag can be successful " on " . Nowadays, of red flag brand revive a major programme of lasting importance will pull open heavy curtain in two big battlefield: It is a government purchase " government-owned car " the market, the tradition that A6L of black Ao Di is before here is feudal, red flag H7 hopes to replace now; 2 it is more capacious personal spending feudal, this market challenges a gender to be being provided more the red flag, because of Ao Di, run quickly andBMWAmazingly quick of these two years of progress.
"The development course of the growing sex from Chinese car market and oneself of red flag brand looks, the red flag also failed via rising again, the last time that this is a red flag likely extremely reappears. If suffer a defeat, the red flag has very hard again the opportunity that regain one's feet comes to. " the analytic personage that approachs high level of one steam group expresses, centrally leader emphasizes agaithe most popular north face shirtsn and again " the official wants preferential take homebred car " below setting, ensure red flag brand has turned a politics into successfully the task.
"Revive from death " ceremony guest car
Undeniable, now is one steam rises " red flag " optimal opportunity. On June 17, 2013, The Ministry of Foreign AffairsSmall gain of government of public diplomacy office "north face shirtsDiplomacy is small well-informed" release a message to say: "Official business of Wang Yi of minister of Ministry of Foreign Affairs uses car of homebred red flag since today with the car " , immediately is caused surround view and mad turn. That day, brand of company, management red flag appears on the market below division of one steam groupOne steam car
Share price closes go up 1.73% . And before this, frequency of good because of red flag benefit idea goes out, share price of one steam car ever was in two Zhouneila gives many harden, share price is top break through 15 yuan to close greatly for a time, the two share price inside week break up nearly time.
If say, the success must have climate, favourable geographical position and support of the people, so brand of this red flag reappears " climate " it may be said is proper. Before the Foreign Minister announces to take red flag officer's car, when national chairman Xi Jinping is interviewing French president Aolangde, those who take is red flag car likewise.
In addition, xi Jinping still is in after end of external affairs activity, car of 20 red flags given Fiji, this also is after a few years are being lain between when central leader, serve as red flag car again " country ceremony " country of given diplomatic relations. Red flag brand is born at last centuries 50 time evening, because be approbated by central leader,show activity of body external affairs often, red flag car is in on century 60, 70 time are granted by the coronal " car of guest of external affairs ceremony " and " country car " beautiful praise. When those, "Live Diaoyutai, sit red flag and chairman seeing wool " what be considered as guest of ceremony of new China external affairs is highest recieve norms, and red flag brand also is in " guest of external affairs ceremony uses a car " next halo is beamed to brand peak rise. Such honor to Chinese car brand, heretofore has a red flag to be enjoyed alone only.
Tell from some kind of meaning, red flag car is affixed since birth day " government-owned car " label, this also is red flag brand this reappear the target that must capture. The red flag brand that makes according to high level of one steam group popularizes strategy, before rolling out the red flag car tthe best spring poolhat faces private consumer truly, red flag must preexistence " govenorth face shirtsrnment-owned car " the market takes next the most important cause clients group the official of above of class of — province ministry, and latter causes " government-owned car effect " , aid utmost push a red flag to be in of personal spending market extend.
Before this, one steam already the signal that nose fair car purchases policy wind direction to be about to change greatly. In Feburary 2012, industry and net of informatization ministry official are released " official business of 2012 year Party and goverment harrison hot spring dealofficials chooses model catalog with the car (ask for an opinion to stalk of grain) " show, of governmental officer's car " choose a model " all be all of one suit homebred car. This is meant, as new round " history on the strongest " fair car reform is pulled open prelusive, the joint-stock brand model that heads with the masses, Ao Di and abundant cropland is eliminated to give fair car series thoroughly first.
Although be versed in the official that believe a ministry is answering media subsequently,clarify again and again when the query, " catalog " the limits of delimit is only " double 18 " standard (platoon quantity does not exceed 1.8 litres of price does not exceed 180 thousand yuan) the general official business inside uses a car, leader cadre is applicable " high-end official business uses a car " do not be in " catalog " inside the limits of delimit. But actually, no matter be centrally government,still be in local government level, it seems that already sense civilian leader cadre uses a car also " first consideration is homebred brand " suggestion.
"If say officer's car changes the limits of the red flag to continue to expand again, all companies can buy our company and group red flag car, because we often have,recieve the need of governmental official. " a personage of state-owend enterprise interior that does not wish to disclose a full name tells " 瞭 looks at Oriental weekly " .
Best opportunity
What cause foreign capital brand considering the likelihood is puissant rebound, labour believes a ministry with " ask for an opinion to stalk of grain " the form releases " catalog " final not be born. But in carrying out a process actually, own brand actors or actress market of preoccupy officer's car already became established fact. And red flag brand is in of government-owned car market " on " , also borrowed a such policy just about " east wind " . Subsequently, centrally each are big ministries and commissions, medium in look forward to of sthe most popular watch casestraight mechanism, center and official of class of ministry of each district province, purchase red flag car to make " leader cadre uses a car " become common practice.
Such " climate " , it is red flag brand reappears twice afore never had had in experience, also be high level of one steam group certainly the red flag will be in new round revive the wins out finally the biggest chip in a major programme of lasting importance.
The data that government of one steam bloc discloses shows, before facing put on sale of personal spending market formally up to H7 of the red flag end May 2013, consign of red flag H7 " government-owned car " order is accumulated already exceeded 1000.
To one steam, this is the beginning of a hearten making a person, because of red flag recover " government-owned car " lost territory when, be the superexcellent opportunity that the red flag brews entering personal spending market in a large-scale. Current, the red flag is passing first in the whole nation setting of city of 9 big a gleam of " red house " , recruit more is private consumer. Because governmental level and force of media pubthe best selling north face shirtslic opinion are held out, red flag car is in " government-owned car " the market is advancing triumphantly.
And in personal spending market, red flag " government-owned car effect " fermenting: Be in Beijing, the red flag chooses to be in inch of earth of very little gold " Jin Baojie " first when opened Beijing ferry look forward to " red house vancouver to harrison hot springs" , trying the first business month to receive 80 ~ 100 private order; And in Shandong Jinan, "Red house " try do business 9 days in sell gave H7 of 20 red flags. Price two hundred and ninety-nine thousand eight hundred ~ car of four hundred and seventy-nine thousand eight hundred yuan red flag H7, those who go is taller than Ao Di configuration but price needs dissimilation course lowly slightly, add a red flag to play historical card, politics card and emotional card greatly, enough capture that part " patriotic " high-grade car consumer.
The data that government of one steam car releases is, up to on July 1, 2013, inside countrywide limits, red flag H7 appeared on the market first months to receive 250 private order, practical car 150. Only to the whole nation 9 " red house " the red flag brand that regards distribute as channel, such achievement fact is belonged to not easy.
Guo Shijun of minister of ministry of career of one steam red flag thinks, the method that this red flag brand revives is direct go from upgrade of C class car, cover C class car, D class car and E class car. At present the red flag has two platform: H platform and L platform. The C class car that H platform produces includes the red flag H7 that has appeared on the market, l platform produces D class car and E class car.
"There still are two in L platform truckload platform, one is to grow model platform, growing platform of a dispute. These 3 platform can derive a lot of cars to put in the market in succession. " Guo Shijun says.
Red flag in those days why by stop production
Look from time, the historical span of more than half century lets a red flag make the high-grade car brand that than Feng Tianlei Kesasi has the history to accumulate more. Nevertheless, with only in last centuries 80 time end is born, do not use only realize year of sales volume in global market many 40, be in Euramerican wait for a developed country to cry board run quickly the Leikesasi of BMW and Ao Di, suffer many mishaps in one's life of red flag it may be said.
If do not have in those days of arise suddenly " stop production disturbance " , whether can the red flag car nowadays have better conditions? On May 14, 1981, " People's Daily " publish " the State Council gives out oil of section report, item to dictate " , appear " red flag card is advanced because sedan is oily cost is higher, halt production since this year June " 23 words.
30 years are lain between when, the outside just discovers, the real reason of discontinue of red flthe most popular selling norton internet antivirusag car has facts one wishes to hide additionally. On May 30, 2013, bird's nest of red flag H7 appears on the market the spot, one steam will tell about red flag brand meticulously to develop the history this one link, make it Beijing is defended inspect " archives " the spot of the column. Compere Shi Liang is in tell about a red flag 80 time are last centuries why discontinue this one paragraphic when, intended " took skill " — talks about a result to avoid however only talk about real reason, the medium that lets be present and audience meaning still were not used up.
This print understands from numerous channel information, the red flag is forced in those days the real reason of discontinue, have the following kinds of views roughly: The first kind of view, it is the red flag car that makes by hand, serious quality problem appears in succession in using a process, force central leader to must bear painful give up what one favours, abandon red flag car finally. Look from germ, because the red flag lacks the ability of own technology research and development of core and dimensions to change the production that the quantity produces to make a system,be.
Ministry of former home of Xinhua News Agency makes up appoint, Li An of famous car reporter ever was in surely " China of domestic car temptation " in say: "Enter 80 age, as the country of the door open, the take person of the red flag people horizon is wide, the defect of red flag car exposes one by one: The red flag is too heavy, the acceleration on foreign freeway can be too poor, soon from the back rickshaw is surmounted and go, the ambassador outside be stationed in feels division of state having disgrace; Red flag dependability is not quite ideal, international associatiobrass faucetn is much, honoured guest sees off those who depart and welcome those who arrive, foreign dynast visits the 8 Great Walls that amount to mountain, the red flag is out of order in the brake on hill road however; Leader greets foreign visitor to the airport, the car on the guest went, is master red flag started in airport anyway however do not rise? ? ?? A kind of newest view comes from one steam old factory manager, former of Rao Bin of minister of ministry of the first mechanical industry child Rao Da. On June 7, 2013, rao Da announces first degrees in individual rich guest say: "Excessive consumption of fuel and oil and dependability difference are only (the government compels red flag discontinue) excuse, a few tons of heavy red flags 100 kilometers 19 litres of oil, not as taller than oily bad news as the car of a person of extraordinary powers that imports at that time. Rao Da thinks, red flag by the real reason of discontinue the certain official that is at that time hopes to take more comfortable entrance sedan. Rao Da expresses in rich guest, 1958 ~ 26 years of 1984, the quality of the red flag and technical level all are rising considerably.
Still prepare during this withFord
Collaboration undertakes changing model and substantially the technology upgrades, but reform is earlier, homebred car output is few, import Japanese car in great quantities, form a senior officer to take homebred car, the aspect that intermediate cadre takes entrance car, formed a kind of lopsided situation, this becomes a red flag by the main reason of stop production.
The data shows, after stop production of red flag car, because branch of central state office, province, municipal government needed to increase the entrance amount of medium, high-grade car with the car. Data shows, reached one hundred and seventy-three thousand four hundred to imported a car in all 1986 1982, be before 32 years of entrances double much (reached seventy-three thousand eight hundred to imported a car in all 1981 1950) , imported a car 1985 among them 106 thousand, spend 2.95 billion dollar in all.